City bike routes
Diploma project within the framework of the course “Interface Designer” from Yandex.Practicum
about project:
Exhaust gases and traffic jams are a problem relevant for any city. Sometimes it really seems that the city is not quite suitable for cycling. Nevertheless, almost everywhere you can find picturesque parks and green areas, as well as lay an interesting route for a walk with a visit to local cafes or entertainment centers.
In order to contribute to the development of the urban economy, the Mayor's office of your city announces a competition within the framework of the development of a cultural and recreational direction for citizens and attracting tourists.
audience:
Age: Any Gender:
Bicycle usage: transport (1), sports (2), leisure (3)
1.Bicycle as transport
They save time, work and live within an accessible distance by bike. Have their own bike and equipment
2.Cycling as a sport
Maintain a healthy lifestyle, take the bike to the desired routes (track, highway, mountain bike, BMX). Have their own bike and equipment
3. Cycling as a leisure activity
They spend their free time, enjoy the process, are ready to stop by a coffee shop or cafe, explore the surroundings and sights. The bike can be your own or rented. Inventory may be missing.ort (1), sports (2), leisure (3)
People who are passionate about sports activities, cycling enthusiasts.
Tourists who visit the city for the first time and want to see as many interesting places as possible.
Citizens tired of public transport and private cars
audience survey:
A group of 7 people was interviewed:
Age: 19-39 years
Gender: Men and women
Bike in possession: own or rented
Place of residence: Moscow or MO
During the survey, we found out the following:
The decision to ride a bike is made if the weather is good - we need a weather widget so that users do not leave the site
Often, something needs to be adjusted. (For example, seat or chain tension).
It is important to display the nearest bike workshops.Often, they use inconvenient rental bicycles from the city of Moscow.
It is important to display the nearest bike rentals.Many people need an end point for the usefulness of a walk - usually a cafe or coffee shop. It will be cool if it is displayed on the map.
I would like to hear the audio guide as an addition to the trip, not as the main part.
associations:
summer
helmet
water
bike routes
danger
route
forest
physical activity
park
bicycle
sport
calories
mountains
team
weekend
speed
sportswear
script:
moodboard:
UI kit:
main color
243F4E
accent color
FCE588
designing:
Museum of minimalism
association:
spiritual enrichment
༶
freshness
༶
space
༶
emptiness
༶
online technologies
༶
details
༶
air
༶
new
༶
freedom
༶
white
༶
clean
༶
attention
༶
conciseness
༶
simplicity
༶
spiritual enrichment ༶ freshness ༶ space ༶ emptiness ༶ online technologies ༶ details ༶ air ༶ new ༶ freedom ༶ white ༶ clean ༶ attention ༶ conciseness ༶ simplicity ༶
target audience:
Art Lover
Young boys and girls
Interested in art and design
What do I know about such people?
Attend various events and exhibitions
Always have a phone or laptop at hand
They are on the move, they want to save time
Immersed in a large amount of content
typography:
colors:
accent #1
ACA27F
accent #2
8AA8A2
main color
F1F1F1
additional
282729
Site Re-Design
-
in a new brighter color is associated with a new and modern
-
with the main points of navigation - not overloaded with unnecessary
-
with the ability to scroll through and brief information about the organization
-
replaced with more concise and stylistically appropriate for the entire site
-
the map of representative offices shows that the company is modern and innovative
-
the news block has been replaced with a subscription line for news and social network icons - it also indicates that the company is keeping up with the times
tools: only figma <3
colors palette:
main
0092FF
additional
C4C4C4
second
DBFF00
if you need to redesign your site…
Or look another project: